9 Tips For More Powerful Business Presentations
- Prove Your Credibility Right Off the Bat
Your credibility goes a long way in convincing people to listen to what you have to say and you don’t need a long intro to prove your credibility.
Here’s what you should do. No matter your audience, kick off your presentation by presenting the reasons for your credibility and then go on with the content. There are several ways to establish your credibility: You can, briefly, talk about your background with an interesting story, you can share your experience in making the presentation happen, and you can bring up the references of your content and how they are related.
You should hope that they guess how credible you are, you should establish it firmly without any doubts whatsoever.
Mention Your Goal at the Beginning of the Presentation
You can make your presentation more transparent by telling your audience what you’re looking after. The result of this move shines at the end when you want to get the desired outcome like funding, approval to go ahead with a plan, changing minds or just having their agreement and satisfaction.
In addition, it will help you not deviate from the main topic and stay on track with what you’re saying.
- Use Supporting Material Liberally
Once you established your credibility, you need to support your arguments and viewpoints by adding weight to them through credible information. There’s no need to make your slides crowded with the supporting information, you just need to mention them in your speech.
For example, you can bring up some statistics to prove your points or make references to credible papers. And don’t be hesitant on talking about credibility. You can even go as far as saying “you maybe be doubtful about this buy …” or “I know this might come as a surprise, but …”
Add Compelling Quotations or Images to Each of Your Ideas
To be more impactful, have a meaningful quotation or a related image that enhances the topic instead of just going with a basic slide. Introduce the topic for a bit or let the quote and image speak for themselves.
A powerful message or image can make a lasting impression on people hence making your topic more impactful. In addition, it can make your presentation orderly with multiple segments, especially if your material is inherently boring like sales graphs.
- Ask Thought-Provoking or Rhetorical Questions
Instead of plunging in the presentation material right away, take some time to ask a thought-provoking question to have your audience engaged in thinking about what you’re about to say. This approach leads to an effective way of conveying information.
For example, you could start with “You might be thinking about . . . “, “When I delved into this issue, I wondered . . .” or “How long should we wait for . . .”
Make sure to take into account the things your audience might wonder about and try to frame your questions in a way that encourages them to bring up the questions, in the meantime, go on with presenting your message.
- Make Astonishing Statements
Making astonishing statements will go a long way in getting the attention of your audience and you can hammer it home by backing them up with facts.
You can even use only one fact as a catalyst for your information.
Get Ready for Tough Questions
You might be asked some questions about your presentation that are tough to answer, so you should be ready to answer them articulately, otherwise, they will hurt your presentation. Therefore, plan ahead and be ready for the toughest questions.
Furthermore, you should factor in the counterarguments that the audience might present. So be prepared to answer them and you can also include them in your presentation.
Among the audience, there might be experts in various fields like finance, IT, HR, etc., that would require you to explain your statements and address the concerns.
- Have Your Own Questions Prepared in Case Nobody Asks One
Regardless of giving a public or business presentation, you should dedicate some time for questions and answers at the end. In case no one asks a question, you should have some yourself to answer. Be careful with them by being like “I get this question a lot that …” or “You might ask yourselves that …”
It goes without saying that your questions should contribute to your overall message and goal, so be strategic with them. Even if you are aksed some questions, you can still use the ones you’ve prepared.
- Have a Second (Short) Closing After the Q&A
After the questions are done, just like an encore, you should include a short statement as a closure. You can use this opportunity to summarize your key points, hammering them home.
You can dedicate a slide for this if you want to be sure, but you will be fine without it.
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